NielsenIQ reported a sequential slowdown in Indian consumer goods sector sales volume growth for Oct-Dec 2023. Despite soft sales at local stores, rural areas bridged the gap with urban regions. Sales volume increased by 6.4% in Q4 2023, down from 8.6% in the previous quarter, with smaller stores underperforming supermarkets. Rural demand saw an uptick, … Continue reading NielsenIQ Reveals Deceleration in Indian Consumer Goods Growth: Rural Resilience Amidst Urban Slowdown